Active entry into the American market began to bear fruit at the end of the year. We see a steadily growing interest in the technological and methodological solution from HDTS in North America. We subtly feel this trend, this request for professional individual training of hockey players. It´s definitely not a paradox that such requests come especially from the most "hockey" countries, such as Canada and the USA. It´s the combination of training methodology and modern technology that provides a much-needed solution in the hockey market. This symbiosis is embodied in our model of Hockey Development Centers under the HDC brand.
Therefore, we are pleased to announce that we have successfully signed a contract for the supply and installation of the first such center under the HDC brand in the United States. This center will complement the already existing network of HDTS solutions in both the US (Detroit) and Canada (Toronto, Edmonton). In addition, negotiations are currently underway to establish a second HDC in Detroit.
As part of our business strategy, we have divided the United States into 11 virtual regions, which we will gradually develop independently. However, it is also worth noting that we are not talking about the supply of exclusively complex HDC solutions, but also individual, smaller solutions that we have supplied and will continue to supply to North America.
At the same time, the beginning of next year promises to be interesting for another reason - we are introducing the concept of the "Supercenter" to the North American market, i.e. a training complex, maximally equipped with the most advanced technologies, capable of simultaneously receiving a large number of visitors. To implement such high-tech projects, HDTS is planned to be founded in the USA and Canada.
The start of 2023 promises to be very intense. We believe that already in the 1st quarter of the new year we will be able to officially introduce several new products related to our work in the North American market.
